After months of teasing plans to build a rival to ChatGPT, Elon Musk announced he is starting a new artificial intelligence company. The billionaire confirmed the formation of a new company, ‘xAI’, in a tweet on Wednesday; without elaborating, the Twitter CEO and Tesla found said his new xAI firm will seek to “understand reality.” According to a report from the Wall Street Journal, the company was incorporated in Nevada in the spring, with sources cited indicating Musk’s desire to compete with Microsoft’s OpenAI.

xAI unveiled a website and a team of a dozen staffers; the new company will be led by Musk, according to the website, and “will work closely with X (Twitter), Tesla, and other companies to make progress towards our mission … ‘The goal of xAI is to understand the true nature of the universe.’”  The xAI Twitter account had just one post as of press time.

Back in March, Musk and other big tech leaders, including Apple co-founder Steve Wozniak and politician Andrew Yang called for a temporary pause on artificial intelligence innovation because of “profound risks to society and humanity.”  They said “Advanced AI could represent a profound change in the history of life on Earth, and should be planned for and managed with commensurate care and resources.”

Editorial credit: Adrian Tusar /

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